North American Brand Incubator
As a key pillar of our global strategy, the North American Brand Incubator is dedicated to helping brands achieve rapid market entry and sustainable growth in the North American region. Through resource integration, localized operations, and multi-platform marketing, we have established a mature and scalable brand incubation system.
One of our flagship success stories is Veyesbeauty, a self-operated brand launched in July 2022. Backed by strong product design and precise brand positioning, Veyesbeauty has seen consistent daily sales growth. With optimized online ad placement and complementary offline strategies, the brand has experienced a sharp upward trajectory in performance—now far exceeding category averages and emerging as a market leader. Its annual sales have also reached impressive milestones.
Building upon this success, our brand portfolio continues to expand, now including the premium wig brand Labhair and the B2B cross-border distribution brand VeyesInc. Together, they cover a full spectrum of commercial models—from direct-to-consumer (DTC) retail to B2B channel partnerships.
Our incubation support services include:
Local market research and brand positioning
Precise marketing strategy and campaign execution
Warehousing, logistics, and after-sales infrastructure across North America
Brand asset management and data-driven operations
We are committed not only to enabling product exports, but to cultivating long-term brand vitality and global competitiveness.
Promotion Campaign Strategy
Cultural, aesthetic, and consumer behavior differences often present significant challenges for manufacturers entering the North American market. Many brands possess strong products but struggle to communicate effectively with U.S. consumers. Furthermore, traditional media and advertising policies in the U.S. tend to favor domestic companies, creating additional barriers for foreign brands.
To overcome these obstacles, we have built a multi-platform, audience-segmented, and scenario-based content marketing framework. Leveraging the power of social media ecosystems, we enable brands to achieve full-funnel growth—from traffic acquisition to brand recognition and conversion.
Our key strategies include:
- Establishing a multi-account content network across major platforms such as TikTok, Instagram, YouTube, and Facebook
- Partnering with local influencers and key opinion leaders (KOLs) for content co-creation and product endorsements
- Launching live streaming sales, review videos, and tutorial-based content to boost engagement and drive purchase decisions
- Running highly targeted ad campaigns to attract high-quality traffic and reach precise consumer segments
Through these integrated approaches, we have successfully helped multiple brands achieve significant breakthroughs in brand awareness and sales performance in the North American market.
Our group will continue to uphold the core philosophy of "Global Products, Localized Brands", further enhancing our brand incubation capabilities in North America and nurturing more globally influential brands.
1. LabHairs
Labhairs is a leading brand specializing in mid-to-high-end real human hair wigs, celebrated for their natural appearance, exceptional durability, and supreme comfort.
Our HD lace collection, renowned for its flawless blend and invisible hairline, includes a range of sub-brands. Due to the meticulous handcrafting involved in each piece, production is intentionally limited—making every unit a refined and exclusive product.
With an annual revenue of approximately $40 million, Labhairs continues to set high standards across the industry, delivering luxurious and versatile wig solutions for discerning customers who demand the very best.
At Labhairs, we seamlessly combine quality and elegance to offer an unparalleled wig-wearing experience.
Choose Labhairs — where natural beauty meets refined craftsmanship.
2. VeyesInc
Veyelash is dedicated to redefining beauty and making the world more radiant through elegance.
Whether you're seeking high-quality eyelash extension supplies, luxurious mink lashes, magnetic lashes, lash adhesives, faux mink styles, or customized wholesale services, Veyelash offers the perfect solution.
We take pride in our exceptional product quality and diverse range of lash options. With carefully selected materials and refined craftsmanship, our products are designed to meet the needs of both everyday users and professional lash artists. From personal use to bulk purchasing, Veyelash delivers lashes that are both stunning and practical.
We are committed to providing attentive, professional customer support—every step of the way.
Veyelash — where texture meets style, bringing every pair of eyes to life.
3. Veyesbeauty
VEYESBEAUTY (VB for short) was born from a dream — a dream to inspire and empower individuals to boldly embrace their unique beauty with a touch of captivating lashes.
We are committed not only to offering premium-quality products, but also to making them accessible to everyone — without ever compromising on quality, style, or integrity.
Guided by the belief in “Lashes Redefining Beauty,” VEYESBEAUTY pioneered the concept of “The Invisible Band for Visible Beauty” — delivering lashes that are lighter, softer, and seamlessly blend with your natural lash line. This innovation marks the beginning of a new era in lash aesthetics, where comfort meets flawless application.
Understanding the ever-evolving needs of the beauty market, VB focuses on a wide variety of styles and design diversity, while maintaining a rapid R&D cycle to continuously launch new collections. Whether for everyday wear, special events, or professional settings, VB offers solutions that align with every individual’s beauty expression.
At VEYESBEAUTY, we believe beauty is a journey of self-discovery — and we’re here to help people around the world find confidence and celebrate their true selves through innovative lash design.
VEYESBEAUTY — Where invisible bands create visibly stunning beauty.
